Ethics in Your Courier Business

Ethics can be a hot potato, just ask all those MPs about their expenses and ethics, morals and not breaking the rules will all start coming into the conversation.

As a courier business there is no legal requirement to be ethical, it could be argued there is a moral one though. Delivering for another courier company requires that you act in a moral manner and you do not steal a customer from a courier you have subcontracted for.

Subcontracting is a trust based business aspect, if you poach customers from other couriers then sadly you will find that word spreads and you can no longer get work. Who will allow you to subcontract for the if you steal their hard won clients? Who will hand you their business on a silver salver? How will you recover your reputation?

Word of mouth recommendation works two ways, and it will work against you as well as for you. Use it correctly, be praised for doing a great job rather than condemned. Poachers in the courier world are more reviled than bankers are these days, that’s not a good position to be in.

By not carding (leaving your business card) or leafleting at collection or destination points you will avoid any potential accusations on poaching when subcontracting. You may with permission from the courier company that is issuing the work, but other wise – it’s a big no-no. What you may think is a good marketing practice in one industry may not be in another – think carefully before you do something that could damage your credibilty.

So what are your thoughts? Is it good to be ethical in your courier business?